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VERSION:2.0
PRODID:-//National Media//Events//EN
BEGIN:VEVENT
UID:c235ee03b43e586e9af359b1fc56c9d0@nationalmedia
DTSTAMP:20251013T103000
DTSTART:20251013T103000
DTEND:20251013T111500
SUMMARY:Menu Engineering: How To Turn Every Dish Into Profit
DESCRIPTION:Your menu is your most powerful sales tool—but most operators leave money on the table with poor design, pricing, and psychology. This expert panel reveals the science behind menus that sell, including item placement strategies, price anchoring techniques, and ingredient cost optimisation. You’ll discover how small changes can increase average transaction values.
LOCATION:The Business Stage
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