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VERSION:2.0
PRODID:-//National Media//Events//EN
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UID:d4d7dc69cdfc7b567ecebfae05d78ce7@nationalmedia
DTSTAMP:20251013T110000
DTSTART:20251013T110000
DTEND:20251013T114500
SUMMARY:Roasters vs. Traders: The Unfiltered Truth
DESCRIPTION:Get ready for a candid conversation between a roaster and a green bean trader as they go head-to-head on what really frustrates them about working together. From unrealistic expectations and communication breakdowns to price pressure and quality disputes, this session dives into the tensions, truths, and trust required to make the roaster–trader relationship work. Expect laughs, strong opinions, and actionable insights as we unpack the challenges on both sides of the supply chain — and explore how to build better, more transparent partnerships in the coffee industry.
LOCATION:Coffee Future Lab
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