Damiano has spent more than 20 years in sales and marketing in the coffee industry, working with café owners, baristas, roasters and hospitality operators across Australia, New Zealand and overseas. Born in Tuscany and based in Australia for over two decades, he has built and led commercial teams, launched coffee brands and helped cafés grow through better equipment, consistent quality, and smarter operations. He holds an MBA and brings a practical, operator-first view of how technology can help cafés work more efficiently and profitably.