Business Development Manager / Coffee Alliance
Dean MacPherson
With over 20 years of experience in the coffee industry, Dean is a trusted expert in coffee strategy, customer engagement, and retention. As the Business Development Manager at Coffee Alliance, he brings deep industry knowledge and a passion for helping businesses grow through tailored coffee solutions. Dean is known for building strong relationships, identifying strategic opportunities, and delivering results that support long-term success for clients and partners alike.
The New Customer: Understanding the Café Consumer of Tomorrow
Tuesday 13 October 2026
10:00 am - 10:30 am
Café Success Stage

Dean MacPherson
Business Development Manager
Coffee Alliance

Lawrence Daniels
Managing Director
Fuego Coffee
Session sponsor