Rai has spent his career at the intersection of green coffee, roasting and great business, sourcing beans, building blends, and helping roasters turn craft into profit. As General Manager of International Coffee Traders, he’s worked as a buyer’s agent for coffee businesses of every size, from home roasters to large-scale manufacturers, pairing the right green coffee with the right strategy for each one.

Today, Rai works as an independent resource for the coffee industry, helping roasters, café owners, and emerging coffee brands make money through sourcing expertise, roasting knowledge, product development, and hard-won insight from years inside the trade. His background spans espresso extraction, coffee roasting, barista competitions, and new product development, giving him a rare view across the entire chain from crop to cup.

Rai is known for spotting the trend before it lands, turning technical coffee knowledge into commercial results, and asking the questions that get roasters thinking differently about their business. Expect practical insight, sharp analysis, and a few stories from the trade you won’t hear anywhere else.