Sam McKnoulty is an experienced marketing director with 20 years experience in brand strategy and digital marketing for travel and hospitality industry. He leads Merge Marketing’s strategic and creative output, developing distinctive brands and high-performing campaigns for Australia’s leading hotels, restaurants and event venues.

His work sits where the creative meets the commercial. A launch story for a boutique coastal resort, a rebrand that gives a restaurant its voice in a crowded city market, a campaign that sells out a long table dinner series. Sam builds campaigns that are judged on occupancy, covers and confirmed bookings rather than impressions.