A rare breed, ‘hands on’ Creative Director with a love of big ideas, design craft and seeing his work in the wild, Tony’s career spans more than 30 years and has seen him work across the globe in Japan, Thailand, China, the USA, the UK and Australia on global accounts such as Mars, Walkers, Diageo and Unilever. 

In 2005 Tony made the move from a large-scale branding agency to start The Creative Method: an agency built on the philosophy of big ideas and the best execution, wrapped up with a little wit. Specialising in the food and drink space has proved a success, winning work internationally out of the USA, Mexico, Japan, the UK and Asia. Clients have included Coca-Cola, Campari, Wild Turkey, Skyy Vodka, Suntory, Smirnoff Vodka, Johnnie Walker and Pepsico. You can’t have all that drink and not accompany it with some food. The Creative Method has created disruptive brands for clients such as Guzman Y Gomez, Red Rooster, Oporto, Soul Origin and El Jannah to name but a few.

Every year over 100 million people take a bite or sip of something designed by The Creative Method, whether it’s a morning coffee, a burrito at lunch, or a bourbon and coke in the evening.