Tracy Steinwand is a senior executive and franchise leader with extensive experience growing and transforming some of the world’s most recognised quick-service restaurant brands.

Across her career, Tracy has worked at the intersection of strategy, franchisee performance, operations and brand growth, with experience spanning established networks, business transformation and new-market entry. Most recently, she played a key leadership role in bringing Firehouse Subs to Australia, navigating the operational, commercial and franchise challenges involved in launching a global QSR brand into a new market.

Previously, Tracy held senior leadership roles with Subway, where she developed deep expertise in managing large-scale franchise networks at both a regional and global level. 

Known for combining strategic thinking with a strong understanding of what happens at restaurant level, Tracy brings a practical operator’s perspective to the conversation around growth, scale and operational excellence.

As moderator of The New QSR Playbook, Tracy will explore how today’s QSR leaders are balancing ambitious growth with franchisee economics, operational simplicity, customer expectations and the realities of scaling successfully.