“How does a single bakery product become a must-have across dozens of café menus in a region? In this live cooking demonstration, we’ll unpack the rise of Burleigh Baker’s artisan sourdough and pastries—now iconic on the Gold Coast—and reveal the strategies behind building local market dominance with a handcrafted product.

This session explores how to read your region: identifying what your local audience truly values, positioning your product authentically, and aligning with community-driven trends like gut health, artisan production, and sustainability. As we bake a signature sourdough live on stage, we’ll talk through the step-by-step process of turning uncompromising quality into lasting brand loyalty.”