Launching an established international QSR brand in a new market takes more than opening the doors. Firehouse Subs opened its first Australian restaurant in Brisbane in July 2026, marking the beginning of an ambitious national expansion. In this fireside chat, the Australian leadership team takes us behind the scenes of the launch, exploring what it takes to adapt a global brand for a new market, build the local operation, establish the right systems and teams, and lay the foundations for growth. Hear the lessons, challenges and opportunities emerging from Firehouse Subs’ first steps into Australia.