Australia’s coffee industry is carving out its own identity on the global stage, driven by unique terroir and a culture of innovation. This session explores what makes Australian coffee distinct, from the diverse growing regions that produce vibrant and nuanced flavour profiles, to the pioneering spirit shaping its future. Sergio will look at market growth and the trends driving demand, including the rise of specialty coffee and consumer appetite for provenance and sustainability. On the farm, cutting-edge technologies like cherry colour sorting and mechanical harvesting are improving both quality and efficiency, while innovative fermentation techniques are unlocking new flavour possibilities. Finally, he’ll discuss where the real opportunities lie for roasters and cafés – from showcasing Australian-grown beans to building deeper connections with customers through storytelling and transparency.