Flavoured coffee is no longer a niche- it’s a booming category reshaping how consumers connect with their cup. In this session, we’ll explore the driving forces behind the flavoured coffee explosion- from combinations such as bubble gum, and bacon maple syrup, to the enduring power of caramel, hazelnut and vanilla. Discover how Gen Z are influencing café menus, supermarket shelves, and global brand strategies. Whether you’re a roaster, café owner, or brand builder, learn how to stay ahead in a market where creativity is currency and flavour is king.