What does it take to build a coffee brand that remains relevant for decades? In this fireside conversation, Nicholas Rae, Head of Coffee at Toby’s Estate, shares the thinking behind one of Australia’s best-known coffee brands and how it continues to evolve in a changing market. From sourcing and roasting to innovation, flagship cafés, training and international expansion, Nicholas explores how Toby’s Estate balances its coffee heritage with the need to keep moving forward, and what café operators can learn about building a brand with longevity.