The New Customer: Understanding the Café Consumer of Tomorrow
Tuesday 13 October 2026
10:00 am - 10:30 am
Café Success Stage

The café customer is changing, from their drink choices and visit times to their overall experience expectations. In this practical Q&A, Dean MacPherson, Business Development Manager at Coffee Alliance, sits down with Lawrence Daniels, Managing Director of Fuego Coffee, to unpack the changing café consumer and what it means for operators. From evolving tastes and expectations to convenience, value, coffee trends and the experience customers are looking for, the conversation will explore how cafés can stay relevant and respond to what customers want next.

Speakers
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