Equal parts sharp strategist and creative spark, Donna Kramer has been delivering top-shelf communications and PR campaigns for more than two decades.

She has worked with some of Queensland’s most recognisable brands and events – from the G20 Global Summit Cultural Celebrations to Brisbane Festival, Subway, Tourism & Events Queensland and RSL Queensland – cementing her reputation as one of the state’s most sought-after communications professionals.

As Co-Founder of Aruga, Donna has spent the past eight years igniting sparks between brands and audiences alongside her business partner, Adam Brunes. Under their leadership, Aruga has been named Australian PR Agency of the Year three times, thanks to its blend of big ideas, creative storytelling, and smart strategy. Donna steers agency strategy and creative direction – and carries the all-important responsibility of keeping the office plants alive.

Over her career, Donna has shaped campaigns across tourism, hospitality, QSR, arts and culture, entertainment, lifestyle, higher education, property, and the not-for-profit sector.

With deep expertise in media relations, crisis comms and media training, she’s known for her intelligence, business acumen, creativity and unrivalled media and industry connections.

A published travel writer with News Corp’s Escape for four years, Donna knows how to mix business with pleasure, creating stories that capture imaginations while driving awareness.

Outside of work, you’ll find her at the gym, walking her dog, binge-watching TV shows with her daughter, dragging her husband to new restaurants or treasure-hunting for fashion finds on Depop.