If there’s one thing Joel knows, it’s that in hospitality, being invisible online is a fast way to lose customers. For over 10 years, he’s been helping restaurants, caterers, and suppliers stand out where it counts, on search engines, in inboxes, and across social feeds. He’s worked with venues of all shapes and sizes, from neighbourhood cafés to national distributors, building digital strategies that actually convert. SEO that ranks. Social media that people remember. Email campaigns that don’t get deleted. Joel focuses on the tools that bring customers through the door and keep them coming back.

But what sets Joel apart isn’t just the strategy; it’s the way he makes digital marketing simple, practical, and even entertaining. He has a knack for breaking down complex topics with stories from the kitchen floor, clever pop culture tie-ins, and a healthy dose of humour. Audiences quickly see that digital doesn’t have to be daunting; it can be clear, engaging, and instantly useful.

At this year’s Food and Hospitality Expo, Joel’s session From Invisible to Unmissable Venues: Is Digital Dominance Possible? promises to be part playbook, part reality check. Expect real-world tactics, surprising insights, and a few laugh-out-loud moments, all designed to show how any venue can compete online