Launching Alchemy from a humble market stall to an international beverage supplier to global cafe chains, Michael’s unwavering obsession with flavour and his focus on creating innovative beverages for cafe use has remained unwavering. Operating in the UK, USA, Canada, China and Japan has Alchemy seeing a global perspective in cafe innovation and Michael’s curiosity has him always looking out for new flavours, products and ways to bring value to cafes Alchemy works with.

The global cafe trend towards Iced drinks and expansion beyond coffee represents the single biggest shift in the cafe landscape and Michael will share some insights and observations about how this has happened, what is changing and where to next.