Uncover the menu items that consistently deliver high customer satisfaction and repeat visits, whether customers are dining solo or sharing with groups. This practical session analyses successful crowd-pleasing dishes across different café formats, revealing the psychology behind what makes certain items irresistible. Learn how to identify your venue’s potential crowd-pleasers through menu analysis, customer feedback, and sales data, plus strategies for optimising portion sizes, pricing, and presentation to maximise both customer delight and profitability.