The New Convenience Economy: How QSR Is Winning the Customer
Monday 12 October 2026
11:00 am - 11:45 am
Business & Tech Stage
Convenience has become a defining part of the modern dining experience, reshaping what customers expect from speed, value, ordering and service. This session explores how QSR and fast-casual brands are responding, from digital ordering and loyalty to menu design, delivery, value offers and frictionless experiences. Discover how leading operators are using convenience not just to meet expectations, but to build loyalty and create a reason for customers to keep coming back.