The venues that stand out today are more than places to eat and drink; they become destinations in their own right. But creating a hospitality destination that attracts customers, builds loyalty and delivers a strong commercial return takes more than a great concept.

This panel brings together experts across hospitality, food, marketing and venue development to explore what it takes to build destinations that people actively choose to visit. From creating a distinctive food and beverage offer and making smart menu and operational decisions to building a strong brand and connecting with customers, the discussion will unpack the strategies behind successful hospitality destinations, and what the next generation of venues will need to get right.