Today’s best venues offer far more than great food and drinks, they create experiences people want to return to. But building a destination venue that attracts customers, builds loyalty and delivers strong commercial performance takes more than a great concept.

This discussion brings together hospitality leaders and experts across venue operations, consulting, food, marketing and development to explore what it takes to create places people actively choose to visit. From creating a distinctive food and beverage offer and making smart menu and operational decisions to building a strong sense of place, fostering community, developing great teams and curating memorable experiences, the panel will unpack how leading operators balance creativity, customer experience and commercial performance, and what the next generation of hospitality destinations will need to get right.